These terms govern the use of the mccarthymking.com website (the "Site") and any advertising services provided by McCarthy King, an agency founded and operated by Shayne McCarthy ("we", "us"). By accessing the Site or engaging our services you agree to these terms.
We are a performance advertising agency. We provide direct-response advertising operations — including campaign setup, media buying, optimization, attribution, and reporting — on platforms including TikTok, on behalf of advertisers (our clients) who have expressly engaged us and authorized us to act on their behalf.
The content of the Site is provided for general informational purposes only. It does not constitute a contractual offer and we make no warranty that the Site will be available at all times, free of errors, or that any particular outcome will result from engaging our services.
Where we operate advertising campaigns through platform APIs (including the TikTok Marketing API), we do so under the terms of the relevant platform's developer agreement. We use these integrations exclusively to operate advertising campaigns on behalf of advertisers (our clients) who have authorized us to act on their behalf. We do not resell API access, do not provide white-label platform access to third parties, and do not retain or reprocess platform data outside the stated advertising purpose.
Our handling of personal data is described in the Privacy Policy, which is incorporated into these terms by reference. Where we process data on behalf of a merchant advertiser, the data handling practices of that merchant govern the end-user relationship.
All content on the Site, including text, design, and layout, is owned by us or licensed to us. You may view and link to the Site but may not reproduce, modify, or republish its content without written permission.
The Site may link to third-party websites. We are not responsible for the content or availability of third-party sites and inclusion of a link does not imply endorsement.
To the fullest extent permitted by law, we will not be liable for any indirect, incidental, special, or consequential damages arising out of your use of the Site or the services described on it. Our total liability for any claim arising from engagement of our services is limited to the fees paid by the claimant to us in the three months preceding the claim.
We may update these terms from time to time. Material changes will be reflected in the "Last updated" date at the top of the page. Continued use of the Site after a change constitutes acceptance of the updated terms.
These terms are governed by the laws of the jurisdiction in which McCarthy King is operated. Any disputes shall be subject to the exclusive jurisdiction of the courts of that jurisdiction.
For any question regarding these terms: hello@mccarthymking.com